Skip to content
Company

Customer service as a strategic asset.

Our mission is to turn customer service into something that delights customers and fuels business growth — not a cost centre to be minimised.

What we do

Dial AI, based in Vancouver, BC, brings over 30 years of collective experience in the utility software space.

Since our inception we've specialised in building, deploying and maintaining advanced AI systems. Our expertise is in crafting language models tailored to your business and connecting them to the systems that hold your customers' data.

By blending the precision of AI with natural language understanding, Dial AI is changing how customers interact with your business.

Why utilities

Regulated industries were the hardest place to make this work, which is exactly why we started there. The systems are old, the obligations are real, and the answers have to be right. Building for that constraint produced a product that holds up anywhere.

30+ years
Collective experience in utility software
Vancouver
Built and supported from North Vancouver, BC

Milestones

How we got here.

From automated meter reading to utilities on three continents.

Before Dial AI

Teaching machines to read meters

Our core team built some of the first AI solutions used for automated meter reading, at ServiceLink — later acquired by Harris Computer. Applying AI to utility operations is not a pivot for us; it is where we started.

2023

Dial AI founded

Formed to take that same approach to the other end of the utility — the contact centre, where the systems are just as old and the volume is far less forgiving.

2024

Key projects at PSE&G and Philadelphia Water

Large-scale deployments at two of the most demanding utilities in North America — programmes where the call volume was too high, and the window too short, to solve by hiring.

2024–25

Partnerships with the platforms utilities already run

Agreements with the utility software vendors — Hansen, Harris, SpryPoint and others — so an AI agent could be added in front of an established system of record rather than requiring a new one underneath it.

2026

Across Canada and the United States

Utilities, municipalities and co-ops in production across voice, chat, email and SMS.

Now

Going international

Early work underway in Europe and Australia, where the regulatory obligations differ and the underlying problem does not.

Leadership

Peter Dunn

Peter Dunn

Executive Director

Grady Palfrey

Grady Palfrey

Chief Operating Officer

Harper Grieve

Harper Grieve

Chief Artificial Intelligence Officer

Jaden Howard

Jaden Howard

Chief Product Officer

Marcus Dunn

Marcus Dunn

Chief Technology Officer

Adib Vahedi

Adib Vahedi

Head of Growth

Luke Duncan

Luke Duncan

Engineering

Contact us

Drop us a message.

We read everything that comes in and we'll get back to you.

By submitting this form you agree to our privacy policy. We'll only use your details to respond to your enquiry.

Ready to deliver faster, more consistent service?

See how Grace handles a real call on your systems — voice, chat, email and beyond.